saxyjorge:

I rarely reblog content on this blog but I thought this was a great post that all college students [regardless of majors/careers] should consider doing it. It helps out A LOT when you are in the ‘Real World’.

Originally posted on Hank Blank: Thoughts on Networking, New Business & Agency Searches:

I live surrounded by young people.  I have hired paid interns for ten years and often speak on campus colleges on networking and why young people shouldn’t try to get a job.

That’s how I got this nice poster designed by Kyle Ready when I spoke at CBU in Riverside.

download

I am amazed by how many college students in their senior year that are looking to enter the workforce aren’t on LinkedIn.  Young people are natives in the world of technology.  I was an immigrant to their world of technology.

I embraced LinkedIn as an early adopter.  My largest client last year found me on LinkedIn.

College students who aren’t using LinkedIn lose their native status and become LinkedIn immigrants. They look like they aren’t ready for business. They don’t speak my language. And guess what?  I don’t want to hire them because I don’t want to train them on…

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Univision doing “Mas” & Rebrands Telefutura

Telefutra rebrands into UniMas

As I was checking my Twitter feed earlier today I came across a tweet from Univision Insights that said:

I was surprised a bit to see that Univision Communications Inc., announced today the launch of the UniMás Network, the newly transformed TeleFutura. According to their press release the newly rebranded network will  “provide an alternative  bold content from the top Spanish-language producers in the world, including Caracol Televisión, RTI Colombia, and Televisa to solidify its position as the fastest growing broadcast network in the country, regardless of language.”

Telefutra rebrands into UniMas

UniMas – The rebranded Telefutura

What I really like about the change is that  they are paying a closer attention to an untapped Hispanic youth market. “UniMás will offer the new generation of Hispanic Millennial trendsetters – the Más Generation – options for bolder content,” said Cesar Conde, president, Univision Networks. “We recognize the opportunity for offering an alternative to our audiences while maintaining our commitment to only delivering the best programming available. That is why we are making a significant investment in the new brand, with new content offerings and considerable off-network marketing efforts. We will deliver more of the best available Spanish-language programming, more series, more sports, and more movies that speak to what our audience is looking for.”

The new logo and brand identity were created in collaboration with branding agency Troika and expand on the launch of the new Univision brand logo earlier this year. As part of the campaign to announce the launch, a series of off-network marketing efforts were implemented including: 30 spots, digital ads, print ads and outdoor advertising in New York City, Los Angeles and Miami.

The transformation to UniMás is part of Univision’s expansion and investment efforts in 2012 that included the launch of four new networks — Univision Deportes, Univision tlnovelas, FORO TV, and UVideos, the Company’s digital video network — as well as new brand identities for its leading networks. Earlier this year, Univision unveiled a new brand logo signifying the Company’s growth, transformation and celebrating its culture of innovation over its 50-year history. It also presented a brand new logo for the Galavisión Network, featuring a bold look and feel that celebrates the network’s 33rd anniversary on the air and more closely aligning it with the Univision brand. Additionally in 2012, Univision announced a new joint venture with ABC News for a new cable network and also launched Univision America, the Company’s AM radio network.

In the current 2012/2013 Season, TeleFutura is outpacing all other broadcast networks in percentage growth during broadcast prime among Total Viewers 2+ (+46%), Adults 18-49 (+36%), Adults 18-34 (+43%) and Persons 12-34 (+43%).  TeleFutura is currently the #2 Spanish-language network, behind Univision, during Early Morning (M-F 6am-9am), Daytime (M-F 9am-4pm), Late Fringe (M-Su 11pm-2am) and Weekend Daytime (7am-7pm) with Adults 18-34 and Persons 12-34.  Among the most coveted demographic group, Adults 18-49, TeleFutura is the #2 Spanish-language network in M-F Daytime and Weekend Day.  Since the start of the new season, TeleFutura has out-performed Telemundo on Sunday night among Adults 18-49 and is currently holding a 25% advantage in this key demographic group.

UniMás will be unveiled on-air January 7, 2013.

What are your thoughts of the rebrand? Are they headed in the right direction?

Facebook Wants to know YOUR Experience

While I was on Facebook a couple of nights ago, a ribbon popped up  asking for a couple of minutes of my time for a quick survey. As a marketer and knowing the importance of surveys I went ahead and did it. Below you’ll see what questions they had asked me. I think this is the first time since creating a profile in which Facebook asks for an opinion on the user experience, which is a bit unorthodox for doing it now after hitting the one-billion mark.

In the 15-question survey, most questions revolved on the topics of privacy control,  quality, trustworthiness, and reliability of the experience I have had while using Facebook. I thought the survey was pretty easy to follow and understand and took me less than five minutes [including grabbing the screenshots] to complete! I wonder if they will make a follow-up survey for those who answered for a more detailed survey…

If you do see the ribbon I really suggest to take it because it does make a difference knowing this information as a company and have a consensus of what their users really think  of Facebook.

What questions would you have liked to see for them to ask?  Would YOU take it? Share your responses below!

Scion wants to “Grow Up”

UPDATE: Just checked Scion’s home page and it gives more details of their story.

Advertising Age just posted a story of Scion’s new marketing campaign which is quite different from the previous ads and campaigns.

Rather than making it about the car, Scion is focusing on the brand and telling their story. I like this new campaign and think its a good move for Scion since they want to broaden their target audience. As the article mentions, Scion’s previous work was geared to a younger crowd, especially first-time buyers, including creating its own record label and releasing music free of charge to consumers, as well as guerilla-marketing efforts and even ads on foreheads.

Scion | What Moves You - Anthem (New Commercial)

The challenge here will be to broaden their audience while still retaining their youth enthusiasts. Out of all of the automotive brands, Scion has one of the most passionate owners and enthusiasts that love showcasing their tricked-out models.  As newly appointed Scion VP Doug Murtha said in the article,  “We wanted to talk to our customers and consumers and we learned a number of things about our brand. And No. 1 on the list, from an awareness standpoint, was that nine years in we’re still a mystery to some of these buyers,” Scion VP Doug Murtha said. “Even though we’re talking to people we thought were in our age wheelhouse, in their minds we’re often their younger brother or sister’s car. We probably marketed too young to them.”

What do you guys think? Is this a right move for Scion? 

A Marketing Adventure Inside the IKEA Maze

IKEA Store logo and store front

For some time now, I have been seeing stores a little differently. I pay closer attention to their signs, slogans, and ads and really put myself as a customer and think if I would buy just from their in-store marketing. I wanted to share out what I found out about Ikea [now one of my favorite stores!] in a recent visit and my thoughts on how brilliant the layout of the store is in order to maximize sales and returning customers.

A couple of weeks ago my family and I needed to escape the SoCal heat and decided to go to Ikea. I had gone to Ikea once before and I was really impressed of how big the store was and how affordable most of their products were. My family had chosen to go to Ikea because I had received Ikea’s 2013  catalog in the mail and since most of my family had not been there before we chose to make our weekend an adventure!

The IKEA maze Layout

I found out that the layout of most Ikea stores are designed in a one-way layout, making customers go through all of the departments before leaving the store. You would begin the Ikea journey through several furniture showrooms, fully-equipped rooms of Ikea furniture and accessories. These rooms are really beautiful, modern, and it makes you visualize the room in your actual home. What I found really interesting in the showroom section is that the Ikea employees are not there to sell you their products, but rather be more of a help aid in locating the items which are stored at the “Market Hall” section, often located at the end of the store. Most stores follow the same single-exit layout and often have the showroom upstairs with the marketplace and warehouse downstairs. A majority of IKEA stores are located outside of city centers, primarily because of land cost and traffic access.

After spending about two hours seeing all of Ikea’s amazing products we ended up at their Ikea restaurant. Many stores include restaurants serving traditional Swedish food. We ordered their Swedish meatballs and they were really good! I  really find this concept pretty innovative and smart on Ikea’s part in having quality food from their home country and introduce it to their customers, many who have not had thoughts on visiting that country.

You can practically spend a whole day in the store, and at the end of the day you will most likely buy at least one item for your house or apartment.

The Catalog

Since one of the reasons we went to IKEA in the first place was because of their catalog I felt I needed to do some research and find out if it led people to the store. If you have not seen their catalog it is truly engaging and visually appealing. When I was looking to show examples of the catalog, I found our that IKEA hosts their catalog on 2013catalog.com. Not only is this a HUGE SEO boost for their products but also an advantage over their catalog. Aside from their online catalog, IKEA also interacts with their customers by including special QR codes to learn more about a specific set and products.

Social Media

The more I researched on IKEA the more amazing I find this company to be. IKEA has launched a YouTube channel called “How to Build,” the latest in a series of new content marketing initiatives introduced by the company’s IKEAUSA division over the past year.This channel includes videos that give design tips, how-to’s, and style ideas all using IKEA’s products.

Aside from having YouTube, Twitter, and Facebook pages, IKEA embraces their social platforms and lets their customers share their room creations in their Share Space page. The company said that in addition to sharing photos, users have the ability to browse and comment on others’ spaces and save photos of rooms that they like best. They can tag IKEA products, save them in a personalized “wish list” and share photos with friends on social networks.

I really did not know much about IKEA before writing this post and I really admire them as  a company and all of their creative marketing efforts online and offline. What do you guys like/love about IKEA? Do you like their products? Share your comments below! 


I will follow up on IKEA in a later post and also be on the lookout for more posts in the future! ‘Till next time!

Tesla Motors Part III – Model S & Model X- Design/Features/Attributes

Written by me for BRANDInsider.tv

With the Tesla Model S on the market and the Model X to follow, BRANDInsider  takes you on a personal tour of key design elements, features and vehicle attributes that differentiate the Tesla Brand from its competitors. Tesla’s VP of Sales & Ownership Experience, George Blankenship gives BI an up close and personal overview of both models as well as insight and strategy behind the brand’s direction.

Model X Design – According to Tesla’s website, the Model X was “designed from the ground up to blend the best of an SUV with the benefits of a minivan, as only an electric car can.” The model X says Tesla, “was built around the driver—and six of her friends. It artfully provides unfettered performance and brilliant functionality.” Model X includes an optional Dual Motor All-Wheel Drive (AWD). The second motor enables more to the all-weather, all-road capabilities by increasing torque 50%. When outfitted with AWD, Model X Performance accelerates from 0 to 60 mph in less than 5 seconds, outperforming the fastest SUVs and many sports cars.

Model S Visual Appeal – George Blankenship says, Tesla wanted to create vehicles that people would be passionate about driving and passionate about their design and styling. The door handles of the Model S are an example of this passion for design.  When they are not in use, the handles retract into the body, streamlining airflow and reducing drag. When a driver approaches the vehicle with the key, the handles slide out and unlatch with a simple touch. Another Model S design feature  is the panoramic sunroof, which is constructed from lightweight safety glass and opens wider than any other sedan’s panoramic roof, with a simple swipe of the touch screen.

Instant Electric Torque – Tesla’s Model S motor has only one moving part, the rotor. As a result acceleration is instantaneous, like flipping a switch. In 5.6 seconds, Model S will reach 60 miles per hour, without hesitation and without a drop of gasoline.

Safety – Tesla knows that the safety of their vehicles critical, especially in the Model X which will be used by families.  As Blankenship told BI, “Tesla has really emphasized making their vehicles as safe as possible” and believes Tesla will earn a five star crash safety rating for the Model X, scheduled for release in 2014.

We want to hear from you! What do you like about Tesla’s design in the Model S and X?

Do or Die – A Prescription For Effective Marketing


With the growing impact, influence and importance of digital marketing, it is crucial to be active in this media to realize marketing success for your clients and your own company.

Clark Kokich is the author of Do or Die and has been recognized as one of the premiere thought-leaders in the world of digital marketing.  Kokich is also the Chairman of Razorfish, a global digital agency that serves nearly a quarter of all Fortune 100 companies. Clark shares with BrandInsider his prescription for more effective marketing: moving from just ‘saying things’ to your audience to actually ‘doing things’ that people find entertaining, useful and relevant.

Part I- Kokich reveals why he wrote Do or Die and addresses key principles other companies can use to organize and execute their business plans more effectively. He also shares insights to help companies move from the past to the future, as well as the key differences between traditional and digital agencies.

Part II- Clark lays out his view of the emerging “agencies of the future”. He also talks about how successful marketing has shifted from “telling people about your product” to “the customer experience with your product”. Kokich explores key points to achieving a competitive edge over the competition.

Part IIIDo or Die is the first full length business book turned into an app, and Kokich talks about this digital, inter-active approach to publishing. Clark challenges all companies to ask them selves the really hard questions about what they do well and what they may be doing wrong, and fix those the areas that effect reality. He shatters the “expert” perception in the digital age of marketing, “wait 5 minutes and someone or something else will emerge as the next big thing”.

Part IV – Clark emphasizes that companies need to embrace the “digital experience” approach, and sites Nike as a prime example of a company that built its success through a television campaign that connected with their audience by “experiencing the brand”, rather than selling the quality the shoe. According to Kokich, marketers have the power to control and manage all aspects of the digital experience the customer receives because of the multiple new media outlets.

Part V- In this last webisode Clark Kokich told BI that companies should not be afraid of experimentation or even failure, with digital marketing ideas. He is a big believer in, “Being in charge of the pig and not the lipstick“. He shares that building experiences for customers is essential, since they are part of the creation of the business; and Kokich reveals a few tips from his 9-point manifesto on moving from “saying to doing”.