Have a Disney-fied Weekend

This Blog post originally posted on VitaminOC site. Written by me.

If you love Disney as much as I do, this weekend is perfect to come down to  Disneyland Resort! Two Major events are happening this weekend:

• The Anaheim Convention Center [located minutes away from the resort] is hosting the annual and much anticipated D23 expo.
• At Disney California Adventure, award winning dance crew, Kaba Modern comes back and performs at elecTRONica!

D23 is the official expo for everything Disney and is happening this weekend. As a Disney FANATIC I wouldn’t want to miss this opportunity get an inside look at Disney’s projects. From live interviews with Disney legends like  Marty Sklar, to live performances of Constantine Maroulis from American Idol, to exclusive advance screenings to Lion King 3D, this is a MUST GO event for the Disney ultimate fan. Oh by the way, since Marvel is Disney owned, don’t be surprised to see the cast of the upcoming film The Avengers making an appearance during the 3 day expo.

Full details at D23Expo’s site for ticket information.

Kaba Modern

Kaba Modern, the dance crew from Irvine was invited once more to the TRON inspired night event elecTRONica at Disney California Adventure. The performed at DCA earlier in March and if you haven’t seen them Live this is a GREAT oppourtinity to see them! Hurry though, they will only be performing on August 18 – 20th. Here’s your personal invite from the Kaba Modern themselves!

Come back after and share your pics and comments about either D23 or Kaba Modern performances!

Top Ten ‘Youthful’ Automotive Brands

[Post from BRANDInsider.tv written by me]

Asian Brands are preferred by Generation Y buyers.

According to a new study by TrueCar.com, Scion, Mitsubishi, and Mazda are the most popular brands in the automotive market among young drivers [17-28 year olds]. These three brands accumulated 52.2% of market share within Generation Y buyers. We will take an inside look of why these brands are popular.

Social

Social interaction has become an important factor for the newest generation of auto buyers. They live in a time where new friends are made through Facebook, one checks-in to their favorite locations onto Foursquare,  share interests on Twitter, and recommend their favorite foods on Yelp! The top three automotive brands have adopted these new social sites and have engaged in the social conversation.

“Generation Y buyers are very important to automakers because they help set trends from popularizing social media sites such as Facebook or Twitter or technologies such as the iPhone and iPod,” said Jesse Toprak, Vice President of Trends and Analysis at TrueCar.com. “It’s also important for an automaker to get a young buyer into their vehicle from the beginning in hopes of continued loyalty to the brand.”

Here are the following stats on the top three brands using social media. [As ofJuly 15th]

1.  65,756 likes for Scion on Facebook

7,723 Scion Twitter Followers [50 Klout score]

2.   178,999 Mitsubishi Likes on Facebook

6,362 Mitsubishi Twitter Followers [48 Klout score]

3.    337,488 Mazda Likes On Facebook

9,945 Mazda Twitter Followers [58 Klout score]

Unique Design &  Technology driven

The Anticipated 2012 Scion iQ Courtesy: Green Car Reports

Many of these vehicles appeal to the newer generation because they are not your typical sedan or compact car. Scion and others strive to create and design vehicles that are unique, modern and affordable for their young market. For example, the 2011 Scion tC [the most popular car among Gen. Y] comes with 44 standard features including an USB Port with iPod connectivity and over 150 accessories.

“Generation Y buyers want vehicles that look distinct and can be tailored to their individual tastes” said Kristen Andersson, an Automotive Analyst at TrueCar.com. “Buyers from this generation are also looking for vehicles that have the technology features they are accustomed to built into the vehicle at an affordable price.” Below is the ranking of the top ten ‘youthful’ automotive brands:

Top Ten Youthful Brands According to TrueCar.com