2012 Honda CR-V Walk Around

In this BRAND Insider episode we interviewed Chris Martin, spokesperson for Honda as he walks us around the new 2012 Honda CR-V. This is the fourth generation of CR-V since it was first manufactured in 1995. According to Martin, the Honda CR-V has been the best-selling SUV in America for the last four years. The CR-V sports a bold, new look, including a redesigned grille and front bumper.

Performance in the CR-V

The 2012 Honda CR-V is powered by a 185-hp, DOHC i-VTEC® engine that boasts the most horsepower and torque of any CR-V engine yet. The CR-V quickly reacts to a loss of traction with an electronically activated Real Time All Wheel Drive [AWD] with an Intelligent Control System™. The MacPherson strut front suspension helps to smooth out curves and bumps. One of the newest systems on the CR-V is the Hill Start Assist . When stopped on an incline, the system will maintain brake-line pressure, giving the driver time to push the accelerator and resume motion.

The Most Efficient CR-V Ever

With improved miles per gallon, the CR-V is among the top vehicles in its class, with an impressive 31 highway mpg on the 2WD model and 30 miles per gallon on the 4WD model. The new CR-V features Honda’s fuel-efficiency enhancement system, Eco Assist™ which helps the driver save fuel with just a push of a button and gives real-time feedback to help develop efficient driving habits.The CR-V’s exterior design is aerodynamically enhanced for fuel efficiency.

Intelligent Multi-Information Display

The 2012 CR-V is loaded with hi-tech features that come together in the intelligent Multi-Information Display (i-MID). It displays info like the driver’s current mpg, trip range, the song you’re playing, SMS text messages and even turn-by-turn directions for the available navigation system model. i-MID can also be connected to an iPhone^® and passengers can listen to tracks streaming from Pandora and music stored on your phone. Drivers can even add personalized wallpaper on the i-MID screen.

Awards

Since the release of the 2012 Honda CR-V, the model has received several awards and accolades including being named a “2012 Best Redesigned Vehicle” and being on the Top 10 cars list with Best Resale Value, both by Kelly Blue Book.

 

We want to hear from you, what are your thoughts on the CR-V?

 

Spotlight Honda & the New 2012 Honda CR-V

In this new episode of BRANDInsider, we shine the spotlight on one of the best-selling automotive brands in America, Honda. We interviewed Chris Martin, spokesperson for Honda to see what’s new and exciting for 2012 models which includes the CR-V, at the Orange County Auto Show.

Honda, like other Asian brands is looking to rebound from slow production and sales by focusing on giving customers better fuel economy and enhancing their driving experience. At the OC Auto Show, Honda debuted its 2012 Honda CR-V Concept giving the media and auto enthusiasts a glimpse of the styling direction for the CR-V which will be featured at the 2011 LA Auto Show later this November.

Courtesy: Honda CR-V Facebook

The CR-V has a fresh new look, a complete interior and exterior redesign and gets better fuel economy than previous CR-V models.  According to Chris Martin, Honda is “bumping up fuel economy and increasing value, two key benefits customers continue to recognize and expect from Honda”.

Honda continues to demonstrate its success and quest for product quality by winning seven JD Power and Associates awards including IQS, [Initial Quality Study] Awards. Honda is also responding to increasing customer demand for “green” vehicles with the new Honda Fit EV [100% electric], and a new plug-in hybrid. BRANDInsider covered the new Honda Fit EV last year at the LA Auto Show when it was introduced.

In addition to high quality and fuel efficiency, Honda is showing consumers that they want to be known as a safe brand. All of the Honda models are expected to have a 5-star safety rating from the Insurance Institute for Highway Safety and are expected to be top safety picks, IIHS Top Safety Picks.

With new technology, Honda has focused on enhancing the driving experience for their customers. The automaker has pushed technology to interact with devices used by their customers like mobile phones and Bluetooth® capable devices. One new feature coming to Honda’s vehicle line-up are sensors that give the driver feedback on how to enhance their driving experience while not distracting them. Honda’s goal is to make their technology intuitive for the driver, by building the vehicles around the driver’s needs.

The redesigned 2012 Honda CR-V production vehicle will be on display at this year’s LA Auto Show later this month.

We want to hear from you! What do you love about the Honda brand?