In this new episode of BRANDInsider, we shine the spotlight on one of the best-selling automotive brands in America, Honda. We interviewed Chris Martin, spokesperson for Honda to see what’s new and exciting for 2012 models which includes the CR-V, at the Orange County Auto Show.
Honda, like other Asian brands is looking to rebound from slow production and sales by focusing on giving customers better fuel economy and enhancing their driving experience. At the OC Auto Show, Honda debuted its 2012 Honda CR-V Concept giving the media and auto enthusiasts a glimpse of the styling direction for the CR-V which will be featured at the 2011 LA Auto Show later this November.
Courtesy: Honda CR-V Facebook
The CR-V has a fresh new look, a complete interior and exterior redesign and gets better fuel economy than previous CR-V models. According to Chris Martin, Honda is “bumping up fuel economy and increasing value, two key benefits customers continue to recognize and expect from Honda”.
Honda continues to demonstrate its success and quest for product quality by winning seven JD Power and Associates awards including IQS, [Initial Quality Study] Awards. Honda is also responding to increasing customer demand for “green” vehicles with the new Honda Fit EV [100% electric], and a new plug-in hybrid. BRANDInsider covered the new Honda Fit EV last year at the LA Auto Show when it was introduced.
In addition to high quality and fuel efficiency, Honda is showing consumers that they want to be known as a safe brand. All of the Honda models are expected to have a 5-star safety rating from the Insurance Institute for Highway Safety and are expected to be top safety picks, IIHS Top Safety Picks.
With new technology, Honda has focused on enhancing the driving experience for their customers. The automaker has pushed technology to interact with devices used by their customers like mobile phones and Bluetooth® capable devices. One new feature coming to Honda’s vehicle line-up are sensors that give the driver feedback on how to enhance their driving experience while not distracting them. Honda’s goal is to make their technology intuitive for the driver, by building the vehicles around the driver’s needs.
The redesigned 2012 Honda CR-V production vehicle will be on display at this year’s LA Auto Show later this month.
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