Tag Archives: marketing

Facebook Wants to know YOUR Experience

While I was on Facebook a couple of nights ago, a ribbon popped up  asking for a couple of minutes of my time for a quick survey. As a marketer and knowing the importance of surveys I went ahead and did it. Below you’ll see what questions they had asked me. I think this is the first time since creating a profile in which Facebook asks for an opinion on the user experience, which is a bit unorthodox for doing it now after hitting the one-billion mark.

In the 15-question survey, most questions revolved on the topics of privacy control,  quality, trustworthiness, and reliability of the experience I have had while using Facebook. I thought the survey was pretty easy to follow and understand and took me less than five minutes [including grabbing the screenshots] to complete! I wonder if they will make a follow-up survey for those who answered for a more detailed survey…

If you do see the ribbon I really suggest to take it because it does make a difference knowing this information as a company and have a consensus of what their users really think  of Facebook.

What questions would you have liked to see for them to ask?  Would YOU take it? Share your responses below!

Kia; Challenger Brand in Challenging Times

[Post taken from BRANDInsider.tv , a site produced by JSP Creative article written by me]

In this edition of BRANDInsider, we explore one of youngest automotive brands in the US, Kia Motors America. From its American debut in 1994, Kia has been working hard to become a brand leader by evoking their tagline “The Power to Surprise.“ Kia has challenged their larger competitors by creating effective marketing strategies that appeal to their targeted audience as well as integrated partnerships with other brands like the NBA.

Click here to see full article and see the video interview with Michael Sprague VP of Communcations and Marketing of Kia Motors of America. 

What do YOU think about Kia’s quality?

2011 Grammys Recap: Is it Music’s Biggest Night?

So probably I will be late of giving my take on this year’s Grammys since the media is all quick about giving their opinions early today but I really wanted to take some time and say what I need to say about it.

Overall, I enjoyed this year’s Grammys, I liked almost all of the performances as they were artists that are on top of the charts. My favorite performance of the night had to be Cee Lo Green’s song of “Forget You” with Gwyneth Paltrow and Katy Perry’s Teenage Dream.[See vids below].

Something I wish would change for many of these live telecasts is the ability to see them LIVE rather than 3 hours later. This really does make a difference now a days with a lot of social media platforms “live-tweeting” and updating that it really does not give us that sense of excitement in these types of award shows. I think the Grammys did a GREAT job using social media and the internet as a behind the scenes look when it was actually happening but gives the WEST COAST a big disadvantage because it is not yet televised in our region [which makes no sense at all since it happens HERE in Los Angeles!]

Other than that, numbers seem to go in favor for the Grammys this year. As an avid reader of AdAge I found this article posted today giving out the preliminary results according to Nielsen. It seems that this year has been the most watched Grammys since 2001, with an average of 26.55 million viewers [given a 3% increase from last year]. It was also the youngest-skewing telecast since 2004, with seven-year highs among 18-to-49-year-olds (up 1% vs. last year) and 18-to-34-year-olds (up 4% vs. last year.) [AdAge].

I was actually wondering throughout the telecast about how much the commercials cost for this event with all the hype from the Superbowl a week ago. The article gives more in detail the costs of the commercials aired during the awards show.



And this might just be the highlight of the NIGHT! [This version is remixed]

What was your favorite part of the Grammys??? Comments are always welcomed!