Top 5 Branding News of the Week – April 27

Happy Friday BRAND Insiders! Here are the top five branding news of the week! As always share your comments and let us know what would you guys want to see in future episodes.

• Honda, Acura Are Best at Holding Value – via Insideline

• LONDON WATCH: Adidas Pairs Up and Comers With Celebs in London Olympic Campaign – via Brandchannel Hub

• Commentary: The Best Marketing Tool is Also One of the Least Used – via Beneath the Brand

• Kraft Personally Thanks 4,632 Facebook Fans in ‘Likeapella’ Music Video Another fun stunt by CP+B for Mac & Cheese – via AdWeek

• LONDON WATCH: What does Ralph Lauren hope to get out of its Olympics partnership? – via Luxury Daily

Ad of the Week: Motel 6 50th Anniversary

Top 5 Branding News of the Week – March 9

Today we are launching a new weekly post on the top 5 branding stories of the week.

• Apple launched the  4G LTE iPad featuring a 9.7-inch retina display Wednesday

• Fiat released a new ad campaign featuring Charlie Sheen and receiving positive review

• As the 2012 summer Olympics nears, sponsorship friction rises between Nike and Adidas

• Ford will be using reality TV to promote their Escape model

• Podcast Feature:  A Brand is an Expectation of Value