In this BRAND Insider episode we interviewed Chris Martin, spokesperson for Honda as he walks us around the new 2012 Honda CR-V. This is the fourth generation of CR-V since it was first manufactured in 1995. According to Martin, the Honda CR-V has been the best-selling SUV in America for the last four years. The CR-V sports a bold, new look, including a redesigned grille and front bumper.
Performance in the CR-V
The 2012 Honda CR-V is powered by a 185-hp, DOHC i-VTEC® engine that boasts the most horsepower and torque of any CR-V engine yet. The CR-V quickly reacts to a loss of traction with an electronically activated Real Time All Wheel Drive [AWD] with an Intelligent Control System™. The MacPherson strut front suspension helps to smooth out curves and bumps. One of the newest systems on the CR-V is the Hill Start Assist . When stopped on an incline, the system will maintain brake-line pressure, giving the driver time to push the accelerator and resume motion.
The Most Efficient CR-V Ever
With improved miles per gallon, the CR-V is among the top vehicles in its class, with an impressive 31 highway mpg on the 2WD model and 30 miles per gallon on the 4WD model. The new CR-V features Honda’s fuel-efficiency enhancement system, Eco Assist™ which helps the driver save fuel with just a push of a button and gives real-time feedback to help develop efficient driving habits.The CR-V’s exterior design is aerodynamically enhanced for fuel efficiency.
Intelligent Multi-Information Display
The 2012 CR-V is loaded with hi-tech features that come together in the intelligent Multi-Information Display (i-MID). It displays info like the driver’s current mpg, trip range, the song you’re playing, SMS text messages and even turn-by-turn directions for the available navigation system model. i-MID can also be connected to an iPhone® and passengers can listen to tracks streaming from Pandora and music stored on your phone. Drivers can even add personalized wallpaper on the i-MID screen.
Awards
Since the release of the 2012 Honda CR-V, the model has received several awards and accolades including being named a “2012 Best Redesigned Vehicle” and being on the Top 10 cars list with Best Resale Value, both by Kelly Blue Book.
We want to hear from you, what are your thoughts on the CR-V?
Through the Eyes of a Marketer 