Gail Miller, Director of Marketing for Toshiba Telecommunications Division, shares her expertise and insight into the world of B2B marketing in our latest BRANDInsider episodes. As the director of marketing for Toshiba Telecom division, Gail is responsible for multiple aspects of marketing, public relations, and advertising. She is a strategic marketing expert with more than 20 years of marketing experience for Fortune 500 companies; Gail shares valuable and revealing insights on B2B marketing.
Part I: In this five-part series Gail kicks off part one as she shares her role at Toshiba and the products they market , differences in strategies for B2B and B2C buyers, and how B2B companies can use B2C style strategies.
Part II: Miller discusses why everyone in a company should be involved in marketing, how multitasking is key as a marketing director and the evolution of digital marketing in B2B companies.
Part III: Gail Miller provides insight to a collaborative approach to marketing including some examples of what Toshiba Telecommunications is doing in social marketing.
Part IV: Gail tells BI the importance and power of marketing through video, and how Toshiba is using webinars in order to communicate with their dealers. Gail also shares how B2B companies should maximize their marketing efforts on a low-budget.
Part V: Gail shares with the BI audience a few key suggestions from her “Top 10 B2B Tips” and the importance and power of marketing through video, webinars and the ever-expanding use of social media to make a connection and engage with clients. She wraps up with advice on maximizing your marketing on a limited budget.
We want to hear from you! What tip from the interview will you be using to improve your company?
Through the Eyes of a Marketer 