Passion, style and performance drive the direction of the 2012 Fisker Karma. The Karma is the “worlds first electric luxury vehicle with extended range.” In part II of our profile we take a closer look at what Fisker calls, “Uncompromised Responsible Luxury™.” The Karma’s design philosophy offers some unique and clever features and attributes that just may surprise!
Fisker Automotive has introduced the “world’s first electric luxury vehicle with extended range.” In part I of our profile with Fisker Automotive we began our conversation with David Harris, Digital Marketing Manager at Fisker as he talked about the Karma’s performance. In part II we take a closer look at Fisker’s sustainable design philosophy.
The components that form the Karma’s interior and exterior are as unique as they are essential to Fisker’s commitment to sustainable luxury. Every Karma produced reflects Fisker’s dedication to the use of reclaimed, recycled and reusable materials. We will discuss how the use of reclaimed lumber, its solar glass roof, water-based exterior paint and other sustainable attributes are essential to Fisker’s sustainable design.
The Karma’s interior wood trim is sourced from reclaimed lumber recovered from California storms and wildfires, and fallen wood from Lake Michigan. Its seating foam is fashioned from soy-based bio fiber and the carpet backing is created from recycled post-consumer materials. Fisker is also the first sustainable luxury brand to introduce a water-based paint called Diamond DustTM. This paint includes 35-55% recycled glass and releases no volatile organic compounds into the environment. Lastly, the Karma’s solar glass roof is the largest ever designed for a production vehicle which harnesses energy from the sun to extend the driving range for up to an additional 200 miles/322 km annually.
Karma drivers will reap the benefits of Fisker’s commitment to passion, style and performance. Fisker provides its customers with an opportunity to help sustain the environment without diminishing quality or performance.
We will conclude our series in Part III as we discuss Fisker’s marketing strategy, customer demographics and their story behind the brand.
We want to hear from you! Do you think the Fisker’s Karma is a wonder of both art and engineering?
Through the Eyes of a Marketer 