Jeffrey Hayzlett, former Kodak CMO and bestselling author, joins BRANDInsider to talk about his latest book, Running the Gauntlet. In part II of our series, Hayzlett discusses the importance of driving through fear to make an impact in business and marketing. Leaders should recognize and take calculated risks. In part III he describes how a company is only as strong as its weakest link. This can be a customer, vendor, person or process that needs to be evaluated. Marketing and business leaders can learn about how to manage better and those just starting out can see how to be the strong link that companies want to keep.
Hayzlett emphasizes in part IV the importance of listening in management and leadership. He also shares an example of how it is critical to guide your team towards the place you want to go (and how to keep them from going back to the place you don’t want to go). In our last segment of our series Hayzlett discusses the four E’s:
- Engage,
- Excite
- Educate and
- Evangelize
Also, he touches on how ROI is different in social media. Lastly, he goes over the difficulty of driving change.
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Through the Eyes of a Marketer 